Victorian is a Swedish brand based in Borås, outside Gothenburg. We’re a part of the brand portfolio from Sagaform AB together with Sagaform, ByOn, Vakinme & Bagsfirst.


Vakinme is a part of Sagaform AB.  Within Sagaform AB we house five brands; Sagaform, ByON, Victorian, Vakinme and BagsFirst. Our common Headquarters are based in Borås, Sweden. Each brand has it’s own value proposition and the brands are developed independently of each other.

Sagaform AB in turn is a part of the global company New Wave group.

Within all of New Wave Group there is a strong belief and focus on sustainable growth. Read more about New Wave group at 

If you are a reseller or a new client, please go to where you can log in to our B2B. For additional help, please contact your relevant sales representative or send us an email to 

Sagaform AB

Segloravägen 19
504 64 Borås

Phone +46 33 23 38 20
Fax +46 33 23 38 23